Fly on the wall

Talking business, why voice search will become more important

Talking business, why voice search will become more important

Alexa, is voice search all that?

Let’s start with the devices. Mobile dominates, that we know — more than half of internet traffic now can be associated to a mobile device. Now pretty much all mobile devices have some form of voice search enabled, whether it’s on the native OS, or via an app. Due to the nature of the devices and their usage, AI is finding a breakthrough in internet searchability.

Desktop vs Mobile vs Tablet Market Share Worldwide

  • Mobile - 50.71%
  • Desktop - 45.53%
  • Tablet - 3.76%

IoT devices becoming more commonplace and responsiveness going beyond visual

At home and more recently in the office; Google Assistant, Alexa, Cortana, Google Home, Amazon Echo or Apple HomePod are becoming more affordable and popular — as well as more diverse for their usage. These IoT devices are rapidly increasing the number of voice-enabled searches across the internet.

According to experts, by 2020, 30% of web browsing sessions will be done without a screen and 50% of all searches will be conducted via voice. This adds a whole new dimension to User Experience (UX).

Therefore, your website doesn't only have to be responsive anymore, but tailored for modern searchability standards. Speech-recognition accuracy goes from 95% to 99%, we'll go from barely using it to using it all the time.

How do I optimise my site for voice search?

Google is an incredibly sophisticated search engine, but the easier you make it for Google to understand your website, the more likely you are going to step out in search results. All the crucial information like your address, contact details, opening hours should be easily accessible and enforced by use of appropriate metadata and content tagging — which allow search engines to present them in a more appealing way. Approach planning the UX/UI of the rest of your site with this mindset.

How are Fly dealing with this?

Fly Agency’s in-house digital development team based in Leamington Spa ensures that each new site is equipped with built-in features which help search engines and social media channels understand more details about its content. We use standardised protocols to describe and define data types which makes it more accessible and easily understandable for other platforms to process the information, therefore making a better use of available technology.

Digital marketing and UX are progressing exponentially and we want to ensure our clients remain on-trend, by preparing for the upcoming revolution and responding  to the expectations of your target audience. Whether they be in a B2C or B2B marketing environment.

Mateusz is head of Digital Development at Fly Agency, while developing digital platforms for clients, he is constantly looking out for the latest technology trends

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