Foundryman design and produce fine and unique brass hardware for interior and furniture projects.
Foundryman had an identity that didn’t reflect its business, so needed a new fresh brand that aligned and attracted a specific range of high end clientele. They also needed a new online e-commerce platform that was easy to navigate, populate and adapt.
WHAT WE DID
Our initial approach was to build the brand. A sophisticated new logotype was produced to align with the marketplace, with typography and colourways to echo Foundryman's values of a premium brass product.
We designed and developed a full e-commerce solution which echoed the brand. This included product photoshoots, beautifully mapped out user journeys and an eloquent design. The website was built on a powerful and easy-to-use e-commerce CMS system which included in depth features including reporting, cart abandonment recovery, ability to add new products and collections and build databases.
The result was a beautifully designed website, which was built on a powerful ecommerce platform, with a seamless and easy to navigate user journey. The logo was based on the concept of forging, keeping it simplified and communicating the story of welding. We ensured the brand aligned with the high end target market interested in interior design, and we helped elevate the business to reach a global market.