Richard Cure of Leamington Spa Orthodontics, and Liz Hopkins of Devon Square lead a highly qualified, experienced orthodontic team, all driven to provide exceptional orthodontic treatment for their patients in a welcoming and friendly environment. Richard and Liz approached Fly to create a new brand platform, and a series of 3 websites that reflected the quality of their practices, and their unique training facility.
WHAT WE DID
Fly created a new brand for each of their offerings, plus a new overarching brand to add strength to their partnership and organisation. Once the brand was established, Fly planned and developed a website for each practice and training centre in a 'marketing layer' suite. We created succinct, effortless user journeys to ensure each visitor found the right information with clever calls to action at each stage. The Orthodontic Team Training website positioned the centre as a place where they “Educate the Experts”, adding a wider scope to their offering. Orthodontic Team Training enables individuals looking to develop their career in Orthodontics and Dentistry. The student can apply for, and purchase, courses via the Shopify-powered site in a quick and easy fashion.
The result was a complete suite of websites with a powerful brand identity, and a series of elegantly designed and developed websites. Fly also integrated our powerful Superfly CMS, which allowed the administrator to add in content to all marketing layer websites from one content management platform.