Monty and Co

  • Digital
  • Brand
  • Business Growth
  • Lead Generation

The challenge

PG Tips and Disney Puppeteer Nigel Plaskitt, approached Fly to help raise investment for his teams up-coming childrens television show Monty & Co. A new live action TV series devised, written and performed by the creative team responsible for PIPKINS, the ITV programme for under fives which ran for ten successful series.

What we did

Fly created a new brand platform, including a brochure and a promotional website to attract investment and potential distributors to the show. The logotype reflected the characters and values of production, with the website highlighting the depth of history and experience of the team and the cast with an introduction to the characters of the show. The website also included a sizzle reel which demonstrated the talent involved, and the quality of the show. Fly also produced a series of investment brochures, and flyers to help promotion.

The result

Nigel and his talented team were successful in raising the investment, and have now produced 12 series, with another 22 in the pipeline. An episode was showcased at the BFI London Film Festival, and is attracting well-known broadcasters. Fly look forward to partnering with Monty & Co to produce their new website, promotional material and a revolutionary new App.

Get onboard

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